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Deepavali 2026 price caps: maximum prices for 11 items, 4 to 10 Nov, coconut milk added

Quick answer Confirmed Prices from the official KPDN pamphlet, read on 2 Nov 2026
  • 11 items have capped prices from 4 to 10 Nov 2026 for Deepavali (8 Nov).
  • Peninsula: maximum retail price RM13.50 for coconut milk and RM35.00 for imported mutton a kilogram.
  • Coconut milk and China potatoes are new this year. Only imported mutton went up from 2025.
  • Traders must display a pink price tag on controlled items.
  • Report overcharging on WhatsApp 019-848 8000 or the 1-800-886-800 line.

Source: KPDN: 2026 Deepavali SHMMP pamphlet; Bernama and Berita RTM, 29 Oct 2026

KPDN is capping the prices of 11 items from 4 to 10 Nov 2026 for Deepavali. In Peninsular Malaysia, the maximum retail price is RM13.50 a kilogram for coconut milk and RM35.00 for imported mutton. Traders must use pink price tags.

A woman picks onions and tomatoes at a vegetable stall in a morning wet market
Illustration · AI-generated image

The Ministry of Domestic Trade and Cost of Living (KPDN) is capping the prices of 11 essential items for Deepavali, from 4 to 10 Nov 2026. Only nine items were capped last year. KPDN Minister Datuk Armizan Mohd Ali announced the 2026 Deepavali Festive Season Maximum Price Scheme (SHMMP) on 29 Oct 2026 (Bernama).

Scheme period: 4 to 10 Nov 2026

According to the KPDN pamphlet, the scheme runs for seven days:

  • 4 to 7 Nov: four days before Deepavali.
  • 8 Nov (Sunday): Deepavali.
  • 9 and 10 Nov: two days after Deepavali.

The two new items this year are coconut milk (santan) and potatoes from China.

Maximum prices in Peninsular Malaysia

2026 Deepavali maximum prices in Peninsular Malaysia (RM, KPDN pamphlet)
ItemWholesaleRetail
Imported bone-in mutton31.0035.00
Tomatoes4.505.50
Red chillies14.0016.00
Whole coconuts (wholesale only)2.50–
Grated coconut (retail only)–10.00
Coconut milk (retail only)–13.50
Indian shallots3.504.50
Indian rose shallots5.006.00
Large red onions3.004.00
Potatoes (China)2.303.30
Dhal (Australia)3.504.50

Prices are per kilogram, except whole coconuts, which are priced per coconut. Whole coconuts are capped at wholesale level only, while grated coconut and coconut milk are capped at retail level only.

Maximum retail prices in Sabah, Sarawak and Labuan

2026 Deepavali maximum retail prices (RM, KPDN pamphlet)
ItemSarawakSabahLabuan
Imported bone-in mutton36.0035.0035.00
Tomatoes7.006.507.00
Red chillies17.0016.0017.00
Grated coconut8.008.6010.00
Coconut milk11.0010.5012.50
Indian shallots6.006.006.00
Indian rose shallots6.006.506.50
Large red onions4.504.004.50
Potatoes (China)3.503.303.30
Dhal (Australia)4.505.505.50

In Sarawak, Limbang and Lawas have higher retail caps for five items. They are mutton RM37.00, tomatoes RM8.00, red chillies RM18.00, rose shallots RM7.00 and dhal RM6.50.

The maximum wholesale price of whole coconuts is RM2.00 in Sarawak, RM1.90 in Sabah and RM2.30 in Labuan. The full list by district, including wholesale prices, is in the KPDN pamphlet.

What changed from Deepavali 2025

  • Lower in Peninsular Malaysia: whole coconuts, grated coconut, large red onions, Indian shallots and Australian dhal.
  • Unchanged in Peninsular Malaysia: tomatoes, red chillies and Indian rose shallots.
  • Higher in every region: imported bone-in mutton, at both wholesale and retail level. It is the only item whose maximum price went up.

The KPDN Minister gave this comparison on 29 Oct 2026 (Bernama). Traders may sell below the maximum price.

Traders' duties and penalties

The KPDN pamphlet lists four duties for traders during the scheme:

  • do not sell controlled items above the maximum price;
  • display the special pink price tag on controlled items;
  • make sure there is enough supply in the market;
  • use verified weighing and measuring equipment.
Penalties under the Price Control and Anti-Profiteering Act 2011 (KPDN pamphlet)
OffenceIndividualCompany
Selling above the maximum priceFine up to RM100,000 or jail up to 3 years or both, or a compound up to RM50,000Fine up to RM500,000 or a compound up to RM250,000
No pink price tagFine up to RM10,000 or a compound up to RM5,000Fine up to RM20,000 or a compound up to RM10,000
No price tagFine up to RM50,000 or a compound up to RM25,000Fine up to RM100,000 or a compound up to RM50,000

KPDN enforcement officers are monitoring public markets, farmers' markets and shopping centres throughout the scheme (Bernama, 29 Oct 2026).

How to report prices above the cap

  • WhatsApp: 019-848 8000
  • KPDN line: 1-800-886-800
  • App: Ez ADU KPDN (Google Play and App Store)
  • Portal: eaduan.kpdn.gov.my
  • Email: e-aduan@kpdn.gov.my

According to the KPDN pamphlet, the complaint channels operate Monday to Friday, 9.00am to 5.00pm. In Kedah, Kelantan and Terengganu, the hours apply Sunday to Thursday. Keep your receipt and take a photo of the price tag as evidence.

Low-price sales for Deepavali

KPDN is also running the Deepavali RAHMAH MADANI Sales Programme (PJRM). Its locations are listed on the PJRM portal and the Info Jualan RAHMAH MADANI app. The Servis Ihsan MADANI@Petronas AutoExpert vehicle service programme runs from 25 Oct to 7 Nov 2026 at 124 workshops (Berita RTM, 29 Oct 2026).

For everyday market prices through the year, see Item Prices, calculated from KPDN's PriceCatcher data. The 9 Nov Deepavali replacement holiday and the extra school holidays are explained in Deepavali 2026: replacement holiday and school holidays by state.

Frequently asked questions

When does the Deepavali 2026 maximum price scheme apply
The 2026 Deepavali Festive Season Maximum Price Scheme runs for seven days, from 4 to 10 Nov 2026. It covers four days before Deepavali, Deepavali itself on 8 Nov and two days after.
Which items have capped prices for Deepavali 2026
Eleven items: imported bone-in mutton, tomatoes, red chillies, whole coconuts, grated coconut, coconut milk, Indian shallots, Indian rose shallots, large red onions, potatoes from China and Australian dhal.
What is the maximum price of coconut milk for Deepavali 2026
The maximum retail price of coconut milk is RM13.50 in Peninsular Malaysia, RM11.00 in Sarawak, RM10.50 in Sabah and RM12.50 in Labuan, according to the KPDN pamphlet. Coconut milk is capped at retail level only.
What is the penalty for selling above the maximum price
Individuals can be fined up to RM100,000 or jailed up to three years or both, or given a compound of up to RM50,000. Companies can be fined up to RM500,000 or given a compound of up to RM250,000.
How do I report a trader selling above the cap
Contact KPDN on WhatsApp 019-848 8000, the 1-800-886-800 line, the Ez ADU KPDN app, the eaduan.kpdn.gov.my portal or e-aduan@kpdn.gov.my. Keep your receipt and a photo of the price tag as evidence.

Sources & how we checked

  1. 2026 Deepavali Festive Season Maximum Price Scheme: items, maximum prices by area, traders' duties and complaint channels (pamphlet) — Ministry of Domestic Trade and Cost of Living (KPDN) · accessed 2 Nov 2026
  2. Deepavali Festive Season Maximum Price Scheme booklet — KPDN · accessed 2 Nov 2026
  3. Deepavali maximum price scheme in force 4–10 Nov, covering 11 items (29 Oct 2026) — Bernama · accessed 2 Nov 2026
  4. 11 items listed in the Deepavali maximum price scheme from 4 to 10 Nov (29 Oct 2026) — Berita RTM · accessed 2 Nov 2026
  5. Price Control and Anti-Profiteering (Determination of Maximum Price) (No. 2) Order 2026, P.U. (A) 123/2026: 1kg unit format — Attorney General's Chambers (Federal Government Gazette) · accessed 2 Nov 2026

Checked on 2 Nov 2026 against the official KPDN 2026 Deepavali SHMMP pamphlet (seven pages: period, maximum wholesale and retail prices by area, traders' duties, penalties and complaint channels), reports by Bernama and Berita RTM (29 Oct 2026) and the unit format in the SHMMP gazette P.U. (A) 123/2026.

The first draft of this article was AI-assisted from the sources above. Every figure was checked by Amirul.

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Amirul · Editor, JelasKini

About the author

Amirul is the editor of JelasKini. Amirul checks every figure, date and condition against official government sources (media statements, agency portals and data.gov.my) before publishing, and corrects mistakes openly. Amirul is not a licensed financial adviser.

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